About the Organization

A fast-moving direct-to-consumer food brand in the meat seasoning and marinade category, building a distinctive consumer identity in a large, established market. Its lean in-house creative studio pairs strong creative judgement with commercial focus. The culture is founder-led, collaborative, high-ownership, and ego-free, with ideas developed quickly across creative and writing partners.

About the Role

We are looking for a Copywriter who can turn a brief, product truth, or cultural observation into a script people want to watch. The immediate focus is social-media content and influencer collaborations. You will work closely with the creative team to shape ideas, sharpen the writing, and carry scripts through feedback and production.

This is a hands-on writing role with room to grow. As the role and the brand's needs evolve, the scope may expand into additional content, campaign, or brand responsibilities in line with the writer's strengths.

What You'll Own

Social-first scripts

• Develop concepts, opening hooks, story arcs, dialogue, and calls to action for social-media content.
• Write scripts that communicate the product or brand idea clearly while staying entertaining, natural, and native to the platform.
• Shape short-form stories with a strong first moment, a clear progression, and an ending that feels earned rather than forced.
• Adapt a good idea into different formats or executions when the brief calls for it.

Influencer and creator collaborations

• Write or adapt scripts for influencer collaborations, balancing the campaign message with each creator's voice and audience.
• Build clear briefs that help creators understand the idea, key message, tone, and required product details.
• Make sure claims and product information remain accurate while the writing feels conversational and credible.

Creative collaboration and iteration

• Partner with the creative lead and other collaborators to develop and refine ideas.
• Share drafts early, take feedback constructively, and improve the work without losing its central idea.
• Support the script-to-screen process with useful dialogue, scene, visual, or on-screen text cues where they strengthen the execution.
• Review completed work and apply learnings from audience response to future hooks, formats, and scripts.

Key Competencies

• Social-first storytelling, hooks, pacing, and clear calls to action
• Scriptwriting for short-form video and creator-led content
• Strong command of voice, tone, dialogue, and audience adaptation
• Ability to brief and collaborate with influencers and creative partners
• Accuracy, attention to detail, and sound judgement around product claims
• Openness to feedback, speed of iteration, and ownership through delivery

The Writer Who Will Thrive

• You can show strong writing samples, especially scripts or social content that you personally shaped.
• You understand why people stop scrolling, keep watching, and respond to a story.
• You can make a message memorable without making the writing feel overworked or unnatural.
• You are comfortable developing ideas with other strong creative voices and incorporating feedback.
• You bring curiosity, care for detail, and the discipline to take work from an early idea to a production-ready script.

Some Content that we like / References -

What Success Looks Like

• Scripts are clear, engaging, accurate, and ready for the team or creator to execute.
• The writing earns attention quickly and carries a coherent idea through to its conclusion.
• Influencer collaborations feel natural to the creator while communicating the intended message.
• Feedback and audience learnings lead to stronger creative choices over time.
• The writer is a reliable, collaborative partner who brings ideas and follows them through.

How We Work

This is a lean, high-velocity creative environment with a high bar for the work. Collaboration matters more than ego. Writers are encouraged to bring a point of view, share and refine ideas quickly, and work flexibly with creative partners to make the final piece stronger.

Practical Details

• Role: Copywriter
• Location: Mumbai
• Employment: Full-time
• Workweek: 5.5 working days per week, with alternate Saturdays off
• Compensation: ₹6–10 LPA