1 Line JD: Create engaging, informative, high-quality content for digital platforms and marketing campaigns that attracts, engages, and converts the target audience.

About the Org

A higher-education institution focused on future-oriented learning, student development, and practical engagement with the world beyond the classroom. It brings education and innovation together to prepare capable, responsible graduates. The organization values curiosity, initiative, collaboration, and thoughtful execution.

Role impact

The Content Writer helps the institution communicate clearly and consistently with prospective students and other audiences. The role turns research, ideas, and campaign briefs into original content that informs, engages, and supports the wider marketing effort.

Role overview

We are looking for a creative, detail-oriented, and skilled Content Writer to produce content for digital platforms and marketing campaigns. The ideal candidate has excellent writing skills, understands brand communication, has basic SEO knowledge, and can create content that attracts, engages, and converts the target audience.

Work location: Remote, with travel to Rajkot for one week each month. Candidates based in Rajkot are preferred.

Employment type: Full-time Experience: 2–5 years

Key responsibilities

• Create engaging and original content for websites, blogs, landing pages, social media, email campaigns, and marketing materials.
• Develop creative captions, headlines, taglines, product descriptions, and promotional content.
• Research industry trends, target audiences, competitors, and relevant topics to develop valuable content.
• Write SEO-friendly content using relevant keywords, headings, and appropriate content structures.
• Collaborate with the marketing, design, videography, and social media teams to plan content campaigns.

What strong content looks like

• Each piece is original, accurate, well researched, and shaped for its audience and platform.
• Copy is clear and engaging, with a structure that supports readability and relevant SEO practices.
• Drafts are proofread, delivered on time, and refined in collaboration with the wider team.

Key competencies

• Research, synthesis, and fact-conscious writing
• Editing, proofreading, and storytelling
• SEO fundamentals, keyword research, and search intent
• Audience and platform adaptation
• Collaboration, attention to detail, and time management

Required skills

• Excellent written communication, grammar, spelling, and proofreading skills.
• Strong research, storytelling, and creative writing abilities.
• Basic understanding of SEO, keyword research, and search intent.
• Familiarity with social media platforms and digital marketing practices.
• Ability to write clear, engaging, audience-focused, and original content.
• Strong attention to detail and time-management skills.

Ownership and work ethic

• Take a proactive and self-motivated approach, generating ideas, researching topics, and beginning work without waiting for detailed instructions.
• Take ownership and accountability for assigned content from drafting and proofreading through final delivery.
• Complete work independently without depending on other team members to get it finished.
• Take responsibility for quality and accuracy, and address gaps or errors promptly.

Culture and values

• Demonstrate professional ethics, integrity, and originality, with respect for colleagues and organizational values.
• Bring a friendly, warm, and approachable nature, collaborate positively, and contribute to an inclusive and supportive workplace culture.

Work setup

Hybrid work setup can be considered for candidates willing to travel to Rajkot once a month to meet the team. For an in-office setup, candidates from Ahmedabad or Rajkot are preferred.