Social Media Manager | As-It-Is Nutrition
1 Line JD - A performance-led social media role for someone who builds engines, not just content calendars - turning platforms into an engagement and conversion machine for As-It-Is Nutrition.
As-It-Is Nutrition exists to make honest, effective sports nutrition accessible to every Indian household, not just gym bros. We're building India's biggest sports nutrition brand by putting real ingredients, real transparency, and real results above hype. Today we're the industry's best-kept secret; our mission is to become impossible to miss - a trusted household name millions of Indians reach for to fuel their everyday lives.
About the Org
We are a digital-first business in the Sports Nutrition category, sitting at a scale of approximately 250 crores in revenue - making us the biggest brand in our category. The catch? We are still the best-kept secret in the industry - the biggest brand that not enough people have heard of yet.
Our current marketing squad is an agile, 4-member team which was heavily driven by our founders up until recently. We are in the middle of a massive transformation - setting up a structured marketing team to fuel our ambitious leap.
Historically, our core audience has been the dedicated "gym bros," but we are actively expanding our positioning to capture a much broader, mainstream audience.
If you want to be part of a hyper-growth story, and help transition a founder-led champion into a household corporate name, this is your sandbox.
The Role
We're looking for a performance-led social media leader. Your job: build a scalable social engine that drives engagement, trust, and conversions.
What You'll Own (KRAs)
1. Social Growth Engine
Build and execute platform strategy (IG, YouTube, Facebook, etc.), own the content calendar and distribution, and scale reach, followers, and engagement.
2. Content Performance System
Define winning content formats, work with copy, design, and video teams, and iterate weekly.
3. Influencer & Creator Strategy
Identify creators across categories who can work for the brand, build partnerships, and scale the UGC pipeline.
4. Community & Engagement
Build active audience interaction and drive comments, shares, and saves.
5. Performance Analysis
Track content performance, identify patterns, and pivot to scale winners.
KPIs - How You'll Be Measured
- Follower Growth: Target 8-12% monthly growth
- Engagement Rate: Target 5-8%+
- Viral Content %: Target 20-30% above average reach
- Content Output: Target 4-6 posts/week/platform
- Social to Conversion: Track assisted conversions
What "Good" Looks Like
- Builds IP that the audience associates only with As-It-Is
- Understands the audience deeply, and enters their social ecosystem
- Drives both engagement and business outcomes
- Builds a community that advocates through positive seeding
Other Details -
Location: JP Nagar, Bangalore
Experience: 2–4 Years (Ideally could look like - 1-2 years on the agency-side + 1-2 years on the brand-side)
Work Timings: Monday to Friday, 9:00 AM to 6:00 PM
Ready when you are. One form, one shot.
We review every application. If it's a fit, you'll hear from a human within days.