About the Org:

Our clients are B2B founders and executives. Real estate. HVAC. ERP. Facility management. The industries nobody writes think-pieces about, which is exactly why there's so much room. Their competitors are dropping serious money on sponsorships and events that get a fraction of the eyeballs LinkedIn organic gets for a fraction of the cost, and unlike an ad, a good post keeps working for months. So we don't sell content. We sell attention that turns into pipeline. Everything else is detail.

About the Role:

Most agencies will hand you a lane and tell you to stay in it. Write the posts. Don't ask about the strategy. Don't look at the numbers. We're doing the opposite. We want one person who owns the whole loop: figures out what to say, says it, puts it in front of the right people, then reads the numbers and decides what happens next week. Same person, all five steps. That's the job.

What you'd actually be doing:

• Research: You go deep on an industry until you can hold a conversation with someone who's worked in it for twenty years. Not the Wikipedia version. The version the leaders of that industry carry around in their heads: what's actually changing, what everyone's quietly worried about, which arguments land in a room full of insiders. You'll pick up two or three of these industries a year, and you'll understand them better than most people who work in them
• Copywriting: You write as someone else. A founder who's brilliant at their job and terrible at explaining it. Your job is to sound so much like them that they read the draft and think, yes, that's what I meant. Hooks that stop the scroll. Middles that hold. Endings people act on.
• Content strategy: You decide what a client stands for over the next ninety days. Not a content calendar. A position. Twenty posts that add up to an argument instead of just twenty posts.
• Engagement: This is where the leverage is and most people treat it like admin. You'll be in the comments and the DMs, building real relationships between our clients and the people who matter in their space.
• Analysis: Every week you look at what happened and say why. What moved, what flopped, what we're changing. Then you write it down, because the goal is to build a machine, not to be the machine.

How you’ll learn it:

You won't be dropped in and left guessing. I'll be next to you at every step. We'll do the research together, write together, look at the numbers together, and I'll show you the reasoning behind each call, not just the call. You'll see how a client gets read, how a position gets chosen, how a post gets fixed. Then, once you can do it without me, I get out of the way and it's yours.

Who this actually suits:

• You have your own LinkedIn and you post on it. Not negotiable. We're not going to teach the platform to someone who's only ever watched it. Your account doesn't need numbers, it needs a pulse.
• You use Claude like a colleague, not a party trick. You know which parts to hand over and which parts need your judgment.
• You already read LinkedIn properly. You have opinions about why one post did numbers and the one under it died.
• You write fast and you don't get precious. We'll edit your work hard. The good ones find that fun. You're happy in the mess. Our approach is manual first, document it, then automate.
• You'll be doing the manual and writing the document, and you'll get to watch the thing you built run without you. You find weird businesses interesting.
• If you'd rather write for a HVAC founder with a genuinely good story than another SaaS company with nothing to say, we'll get along.

What you get out of it:

• Small team, real clients, nothing between you and the work. You'll walk out of here knowing four or five industries from the inside, able to build a personal brand from scratch, and able to prove it worked.
• You'll get feedback direct enough to actually make you better. You'll build systems that outlast the tasks. And you'll be early, which means the scope grows as fast as you do.
• A year from here, you'll be able to walk into almost any business, work out what makes it interesting, and build an audience around it.
• That's a rare thing to be able to do, and there are very few seats where you get to learn all five parts of it at once. This is one of them.